Lead Generation via Cold Outreach
The Problem Most People Don't See
You send cold emails from your business domain. A few people mark them as spam. Now your legitimate customer emails start disappearing. Your sales follow-ups land in spam. Your invoices never arrive.
This happens more than you think. And it takes months to fix.
Why We Never Touch Your Business Email
We build separate sending infrastructure. Different domains, different inboxes. If someone marks a cold email as spam, your actual business email stays clean.
Here's what kills most cold email campaigns:
New inboxes look like spam. You create an inbox today and send 50 emails tomorrow? Gmail blocks you instantly. Inboxes need to build reputation first. We handle this so you don't get blacklisted.
One domain can't scale. Send 100 emails a day from one domain and you trigger every spam filter. We spread your outreach across multiple domains. Each one sends at safe volumes.
Bad email addresses ruin everything. If 20% of your emails bounce, providers think you're using scraped lists. We verify every address before sending. Only real inboxes get your message.
Copy-paste emails get filtered. Send the same email 200 times and it looks like bulk marketing. We vary the wording so each email looks individually written.
Why Generic Emails Don't Work
"Hi [First Name], I noticed your company..." gets deleted immediately. People can spot templates.
We pull real context from their website. Their recent blog post. A specific service they offer. Something that shows you actually looked.
That's the difference between spam and "this person gets what we do."
What Gets People to Respond
Most cold emails die in the first line. If you don't show you understand their situation right away, they're gone.
We test different angles. Different hooks. Different ways of opening the conversation. Then we see what your market actually responds to.
And here's the thing about follow-ups: first emails get ignored. The second email a few days later? That's usually where people reply. We build sequences that are persistent without being annoying.
We track everything. Which subject lines work. Which opening lines get replies. Which calls to action start conversations. Then we do more of what works.
This Isn't Just Sending Emails
You can't rush email reputation. Try to send at scale immediately and you get blacklisted. The infrastructure needs time to mature.
One bad campaign burns your entire list. Those prospects already ignored you. They're done. We make sure your first shot counts.
The technical setup is invisible but it's everything. Anyone can buy a domain and set up an inbox. Making Gmail trust that inbox enough to land in the primary folder? That's the difference between campaigns that work and campaigns that disappear.
Who This Works For
B2B companies with a clear target market. If you can't describe your ideal customer specifically, cold email won't work.
Businesses solving expensive problems. If you save money, increase revenue, or fix operational headaches, people respond. If you're selling nice-to-haves, your close rate suffers.
Companies treating this as a channel, not a one-time thing. Cold email needs testing and refinement. If you need results this week, this isn't it.
What We Do
- Build the entire technical infrastructure. Domains, DNS, inboxes, reputation building. You don't need to understand any of it.
- Verify every email address. No bounces. No wasted sends.
- Write and test your campaigns. We find what your market responds to.
- Monitor deliverability. When spam filters change, we adjust.
- Track performance weekly. You know exactly what's working.
What You Need to Provide
Your target list or how to build one. We can work with what you have or build from scratch based on industry, company size, location, whatever.
Your value proposition. What problem do you solve? Why should someone care? The clearer this is, the better we can pitch it.
Someone to handle replies. We start conversations. Your team closes deals.
Pricing
Custom based on scale. Factors:
- How many people you're targeting
- Personalization level
- List building vs. using yours
- Number of campaigns to test
Most clients invest €2-5k to build infrastructure that generates consistent conversations.
If you want cold email as a real lead generation channel, let's talk about your situation.